Traveloka PayLater: The Musical (2021)
David Ogilvy once said "If you have nothing to say, sing it".
But what if you have literally everything to say?
We think the answer is still the same. In fact, we decided to step it up even further.
When marketing team approach us with the challenge of introducing their new feature that is Traveloka PayLater Virtual Number, while simultaneously communicating the campaign's tagline, the entire USP, and the emotional benefits of Traveloka PayLater (which, as previously mentioned; every-thing), we firmly believe that there's a superior approach to delivering this comprehensive message than a mere jingle. Through collaboration with industry's top talents, we develop an iconic combination of catchy tunes, entertaining dance moves, and memorable way to include all the information into one big musical presentation.
Creative Lead:
Singgih Nugroho
Singgih Nugroho
Copywriter:
Nuansa Parilanang
Creative Designer:
Regina/Adrico JM
Production house:
Liquid Production
Liquid Production
Film director:
Peggy Misnan
Music & composer:
Dira Nararyya
Photographer:
Andrew Lite
Retoucher:
Mega Huang
